EFFECTIVE MARKETING TO WOMEN IN THE DIGITAL ERA Modern women have a significant amount of buying power and are often the primary decision-makers in households. However, traditional marketing approaches to women are often outdated and fail to connect with the modern audience. Women today expect more from brands and prefer content that is both entertaining and informative.
To effectively market to women in the digital age, businesses must understand what modern women want and tailor their tactics accordingly. Here are 5 rules to follow:
- CREATE PERSONAL, RELEVANT, AND TARGETED CONTENT Avoid generalized content and focus on creating content that is personal, topical, and targeted towards a specific demographic.
- CONSIDER THE COLOR PINK MIGHT BE A BIT SEXIST Avoid using the color pink as a marketing tool and instead, focus on developing a unique content strategy.
- SPEARHEAD A CHARITABLE INITIATIVE Many women support brands that contribute to charitable causes, so consider partnering with a local group whose mission aligns with your brand.
- MARKET TO WOMEN IN SPECIFIC LOCATIONS Understand your target audience and focus your marketing efforts on their preferred social media platform.
- RESPECT FEMALE DIVERSITY Women today celebrate their diversity, so consider the specific interests and language of diverse female groups when marketing to them.
Oxy Advertising can help you tap into the sharing power of social media marketing to women with our comprehensive advertising, digital marketing, and web design services. We understand that today’s female audience is savvy and intelligent and they don’t want outdated or patronizing marketing efforts. Therefore, it’s important to focus on creating content that resonates, entertains, and informs and less on a general, outdated female ideal. Our team will help you tailor your marketing strategies to connect with women in a way that is personal, relevant, and targeted. We believe in respecting female diversity and creating campaigns that reflect the interests and language of diverse groups of women. Contact Oxy Advertising today to learn more about how we can help you effectively market to women in the digital era.